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Articles
DON’T GO IT ALONE
Running a business is isolating and lonely. Charting unknown territories, solving unique problems, and facing uncertainties can feel deeply personal and overwhelming. Throw in a competitive industry such as legal marketing, and the pressure could bring the most...
Marketing Mistakes We See Law Firms Make Again and Again
By Consultwebs Brand Manager, Paige York Many Law Firms Make These Marketing Mistakes–But Yours Doesn’t Have To Consultwebs has been helping law firms grow since 1999–so we’ve seen the ebb and flow of legal marketing throughout the years firsthand. While the digital...
Converting Grassroots Marketing to Online Marketing
Early in my marketing career, I learned that people hire law firms based on emotions, not facts. Numerous studies support this concept, including research by Harvard Business School professor Gerald Zaltman, who found that 95% of our purchase decision-making takes...
Nearshoring for Law Firms: A Fresh Approach to Solving Staffing Challenges
Over the past several years, finding and retaining dependable office personnel grew into my firm’s biggest challenge. The hiring process became more protracted. Employees turned over more frequently, which really hurts in key roles like intake specialist. To keep the...
7 Marketing Boosts for 2025
As an advertising agency built for law firms, we act as financial advisors. A lot of our work is steering firms to get the most out of their marketing investment and lift the volume of qualified cases signed. As the new year approaches, we get excited about the...
How to Make the Most Out of Your Marketing Partnerships
Written By Monica Tarantino “Do the right thing as marketers to build trust.” – Jon Dick, vice president of marketing, HubSpot In today’s competitive marketing landscape, businesses that form strong, effective partnerships with their vendors enjoy an average of 20%...
Training Tomorrow’s Lawyers: Why AI Education is the Key to Future-Ready Legal Professionals
The legal profession is experiencing a shift as artificial intelligence (AI) becomes integrated into everyday processes. From conducting legal research to drafting legal briefs, AI enables attorneys to handle legal tasks with greater accuracy and efficiency. This...
The Top 6 Reasons Why Your Firm’s Branding Needs Video
There are tens of thousands of personal injury firms in the United States. With these numbers, it’s easy for a skilled firm to be forgotten or overlooked. Cut through the noise by creating high-quality, engaging video content for your audience. Digital distractions...