THE MOST SOUGHT AFTER CONTENT TO BUILD YOUR MILLION DOLLAR LAW FIRM
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Articles
Get Your Legal Marketing Digital Campaigns Ready for the Cookie-Free Landscape
The tech world is throwing a multi-billion dollar wrench in the ad industry, and for law firms who employ targeted online advertising, now’s the time to act. By 2024, Google and other major tech companies will phase out third-party “cookies,” the bits of data...
How to Support Your Staff and Strengthen Your Firm’s Culture
Most Law Firms are in the business of helping clients in crisis. Often clients reach out to you because they are going through one of the worst times in their lives and need your help. Many are in significant physical and emotional pain and may also be facing...
Radio Advertising STILL Works
Some of you may think that radio marketing is dead these days, given the current popularity of Spotify, podcasts, and other streaming platforms. Not so! Many law firm owners are getting great ROI with local radio advertising. In reality, many potential prospects are...
How to Sign More Cases When You Aren’t a TikTok Superstar
I love Social Media Marketing, don’t get me wrong. And unless and until Consumer behaviors pivot substantially, you need a visible presence on all the top Social Media Platforms as one of the tools in your Marketing Toolbox. Videos that inform, educate, and/or...
Marketing Must-Dos in the New Year
As one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story. The new year provides a unique opportunity to take stock of your advertising and how it is serving—or not...
The Law Firm Owner’s Secret Weapon for Making 2023 the Most Successful Year You’ve Ever Had
Significant, substantial and sustainable Law Firm Growth isn’t easy. It if were, every law firm owner in the country would have an 8-figure practice. But they don’t. The Vision for Success starts with the law firm owner. It’s your vision that must be brought into...
How Law Firms Can Give Back to Their Community
The holidays are right around the corner, and many people are thinking of ways to give back. It's a wonderful time to support your community and help others. But giving back doesn't have to happen during the holidays! Lawyers have so much to give, and there are many...
Get Your Marketing Started
A common question I get—especially from small and mid-sized law firms—is how to get started with a marketing campaign. “Should we run ads on TV, transit, or online?” they often ask. Effective marketing doesn’t come with a one-size-fits-all tag, unfortunately....
