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Articles
Google Simplifies Lead Credits for Local Services Ads: What Your Law Firm Needs to Know
Update: Unexpected Glitch in Automated Local Services Ads Credits Google's streamlined lead crediting process for Local Services Ads faced an unexpected hiccup recently. Advertisers received erroneous notifications about receiving millions of dollars in ad credits due...
Hiring for Your Law Firm: Interview Questions to Help You Find & Hire Top Talent
Hiring top talent is one of the greatest challenges most law firms face as they try to build and scale their law firms. Whether you are hiring intake staff, case managers, associates, or other staff members, choosing the right people to place in these positions is...
Building a Better Law Firm: Six Steps To Bringing Out The Best In Your Law Firm’s Key Employees
High quality leadership is an essential element for growing a successful law firm. The mindset and skillset for effective leadership is dynamic - and must evolve as your law firm grows. The challenges and obstacles you face if you are a trying to reach your first...
Law Firm Management Strategies that Will Increase Your Firm’s Profits
For many law firms, the name of the game is signing more cases. Period. They are constantly evaluating this metric, asking “How many cases did we sign last week? Last month?” and “How can we sign more cases this month and next month?” While signing more cases is an...
Ethical Considerations in Law Firm Digital Marketing
As the legal industry continues to embrace digital marketing in 2024, law firms must navigate the complex landscape of ethical guidelines to maintain professionalism and compliance. Digital marketing offers unparalleled visibility and client engagement opportunities,...
Why Your Law Firm Can’t Afford an Outdated Website
In today’s digital-first world, your law firm’s website often serves as the initial handshake with potential clients. But is your website extending a firm, confident grip, or does it seem like a hesitant, potentially outdated gesture? As you read on, we’ll uncover the...
Eight Words to Transform Intake
I’m often training intake professionals to focus their calls on the 4S Framework: Screen Sell Sign Schedule This simple framework recognizes that in addition to screening for criteria, the intake professional must sell the firm, get the retainer signed and schedule...
The Key Differences Between Law Firm Owners Who Achieve Exponential Growth in Their Personal Injury Law Firms — and Those Who Don’t
I’ve spent over 30 years observing lawyers and over 10 years in direct teaching, coaching and lawyer mentoring. I’ve seen many law firms experience explosive growth and observed others puttering alone and bogged down in mediocrity. I’m frequently asked what separates...