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Essential questions to lower your firm’s cost per case

Essential questions to lower your firm’s cost per case

Reading Time: 5 minutesA law firm’s clientele no longer enters the firm through one point of contact – the phone call. Add social media, paid search, content marketing, out of home, PR, experiential, and countless other channels to the media mix. The million-dollar question is which one (or ones) made the connection and motivated the client to make contact.

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