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Articles
The Neuroscience Behind Direct Mail Campaigns
Have You Tried PILMMA’s Swipe & Deploy + Program? Take A Look At The Research Behind Direct Mail Campaigns: One study found these results related to “the neuroscience behind the response-driving power of direct mail: That direct mail generates a motivation score...
ALL NEW Swipe & Deploy + Program part 2
The Importance of Newsletters Research has shown that sending direct mailers in conjunction with your marketing campaigns is extremely effective for increasing your leads and case load. Newsletters allow you to connect with your potential or current clients in a way...
ALL NEW Swipe & Deploy + Program
The Importance of Newsletters Research has shown that sending direct mailers in conjunction with your marketing campaigns is extremely effective for increasing your leads and case load. Newsletters allow you to connect with your potential or current clients in a way...
5 Red Flags to Watch Out For: Is Your Agency Measuring Up?
From July 2018-June 2019, auto/personal injury attorneys in the United States spent close to $735,500,000 on advertising. If you add in other single event and mass tort practice areas, the amount is most likely to be over $1 billion in total spend. Attorneys spend a...
Grow your audience: Facebook targeting for lawyers
..plus, the marriage between prospecting and retargeting A key component of successful Facebook targeting for lawyers is defining a target demographic. The targeting capabilities of Facebook allow you to create audiences with a high degree of granularity. As a...
Diversifying Your Practice with Mass Torts: Timing and Risk
When I’m speaking about mass torts around the country for Consumer Attorney Marketing Group, one of the common questions I hear from attorneys is about the timing of litigations. Firms want to know if it’s too late to get into a mass tort. Is it too late to get into...
Is Your Phone Protocol Costing You Clients?
If your staff is putting callers on three-minute holds or you’re sending incoming calls straight to voicemail after hours, you’re probably driving prospective clients straight to your competitor. You can have the most compelling creative and a strong marketing system...
Video Marketing for Lawyers: Branding Videos
What's up with all these branding videos? Have you noticed the sleek, impressive branding videos many lawyers are running these days? You might see them as a TV advertisement, but more likely via social media or on a law firm website. Typically, these videos are...