THE MOST SOUGHT AFTER CONTENT TO BUILD YOUR MILLION DOLLAR LAW FIRM
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Articles
Buying Strategically to Stand Out Among Competitors
You wouldn’t enter a trial or negotiation without first knowing the defense strategy and it’s no different with purchasing media for your legal advertising campaign. Knowing how the big spenders in your market are handling their media buying can help you make smart...
How Women Lawyers can SHATTER GLASS CEILINGS: Start Your Own Law Firm!
If you have practiced law for even a year or two, then you already know that "glass ceilings" are alive and well in 2019. A whopping 60% of attorneys are women, and STILL the percent of female equity partners is a mere 15%. Women of color are even MORE...
Six Google Ads Metrics That Deserve Your Time More Than “Average Position”
The pay-per-click world seemed to implode a few weeks ago with the announcement that Google would be eliminating the Average Position metric in Google Ads. *Queue Panic* Average Position simply cannot go! Right? Right?? We discuss six important Google ads metrics more...
Mass Torts: Diversify to Prevent Keeping all your Eggs in one Basket
PILMMA's upcoming mass torts bonus day at Super Summit 2019 can help you diversify. We’ve all heard the expression: “Don’t put all your eggs in one basket.” This centuries-old idiom has been attributed to the famous novel, Don Quixote, but is actually an...
Improve client intake: a tip from the Queen of Soul
No one has placed the word “respect” more on the map than the infamous late Queen of Soul, Aretha Franklin. We’ve all heard this classic, originally written by Otis Redding, but knocked out of the ball park with Aretha’s style and ingenious spelling out of the word...
Using Research Data to Identify Your Target Audience
Whether you’re running a single event campaign or expanding into a mass tort, you must know who your target audience is and how to reach them. If you do the research up front, you can make smart decisions at the earliest possible moment when you’re planning your...
Use Humor to Connect with Prospects, Increase Trust By Trey Ryder
If you want prospective clients to trust you and believe you, you must help them connect with you as a living, breathing human being. Humor is one of the most powerful ways to form a strong emotional bond with prospects. It is an essential tool in persuasive...
Local SEO for Law Firms in 2019
What Is Local SEO? Local SEO (Search Engine Optimization) is a way to target your customers at a local level at the exact time they are looking for a legal professional online. A lot of it crosses over with standard SEO, but some of it differs greatly. Let's start by...
