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Articles
Ten KPIs Every Law Firm Should Track in 2024
KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can track to monitor performance, including hundreds tailored specifically to...
Law Firm Marketing- The Top 7 KPIs of an Effective Personal Injury Law Firm Website
Below are 7 of the most important KPIs for Personal Injury Law Firm Marketing that you should be measuring so you can determine your law firm website’s effectiveness, and some tips on how to start tracking them. Successful Legal Marketing in today’s market means...
The Real Deal: The Most Effective AI Tools You Can Use NOW to Level Up Your Firm’s Social Media Presence
As you already know, AI is more than a buzzword; it is everywhere, and it’s changing how we work more rapidly than we can fully track. When it comes to social media, AI tools have the potential to revolutionize how law firms approach social media, offering solutions...
8 Secrets to Successful Law Firm Marketing
In today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law firm’s marketing strategy is designed to accomplish specific goals, such as increasing awareness,...
Social Media Trends for Personal Injury Law Firms in 2024: Ethics, Challenges and Opportunities
Bold law firms are not afraid to step out of the box, and when it comes to socials, they let their creativity shine bright! The reality is that social media is no longer nice to have. It's a must-have, and 2024 legal trends and predictions keep stressing this! ...
Smart Law Firm Marketing: Are you using Radio to Sign More Cases? Here’s How
TLDR; RADIO MARKETING ISN’T DEAD!!! Law firms can and should market on local radio stations – if you want to reach more people in your market, and sign more cases. Let’s start with the research. First, Why Bother with Radio? The answer is simple: Current Data shows...
Secrets of an Intake Expert
Contributed by Kerri Coby White I didn’t set out to become an expert in legal intake. Like many looking to generate cases for a law firm (including attorneys themselves), I didn’t see the matter of intake as an obstacle to success and growth -- the firm’s or my own....
Don’t Let the Turkeys Get YOU Down
Thanksgiving is here! It’s time for Feasting - with copious amounts of food, spread out on tables shared with our closest friends and family. No matter how trying the times, or the varied circumstances we may find ourselves in this year, Thanksgiving is that unique...