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Articles
Artificial Intelligence: Don’t Forget to be Human
AI (artificial intelligence) is one of the shiny new objects. I support AI for all things including conversion, client care, attorney, paralegal productivity, etc. However, as with all shiny new objects sometimes we jump on board because it's new and exciting. Maybe...
ICYMI Management Roundtable Review: TBI Checklists, Supervisor File Review + the Role of Family in Your PI Case
This month, we’re excited to bring you the key takeaways from one of our most recent PILMMA Management Roundtable discussions. Facilitated by Micki Love (President of CJ Advertising with over 20 years of law firm management experience), these roundtables are designed...
ICYMI Marketing Roundtable Review: KPIs You Should be Watching Obsessively
In July’s PILMMA Marketing Roundtable, Cassidy Lewis sat down with Marketing Director Mike Wells from GOLDLAW to discuss KPIs. Mike manages an amazing team of seven marketing professionals who generate leads through digital and traditional marketing, community...
The Key KPI/Benchmarks Every Personal Injury Firm Needs to Track
Creating cash flow and making money in your law firm is not always about signing more cases. One of the smartest ways you can create cash flow in your firm (and improve your firm’s client satisfaction and your staff and lawyer’s productivity at the same time) is...
7 Strategies to Create a Steady Flow of New Cases from Your Past Clients
It may surprise you to know that our most recent consumer research shows that even though many consumers are almost addicted to their phones and social media feeds - when it comes to choosing a lawyer to represent them after an accident, they still place a huge...
Fishing from a Stocked Pond: The Value & Best Practices of Continued Client Engagement
We sometimes hear from law firm clients who are frustrated that a previous client of theirs turned to another law firm for a service that the firm could have provided had the client only known it was an option. For example, let’s say your firm successfully helps a...
Ask These 5 Questions Before You Join Any Mastermind
Lots of lawyers are joining Mastermind Groups these days, and with good reason. A genuine Mastermind Group that’s put together carefully and runs well yields an amazing ROI for law firm owners. Being in a group with other successful law firm owners who are sharing...
Do Blogs Still Work?
Do blogs still work? It’s a valid question to ask yourself, in today’s digital world where Video is King and trending Reels rule the social media space. So, what are blogs these days? If videos are King, then are blogs Queen in today’s information/entertainment age?...