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Articles
Billboards Aren’t Dead!
I recently received an email from a marketer telling me that Billboards are “Dead,” and advocating that law firms stop using billboards in favor of other strategies. Although today’s digital marketing landscape gives law firm owners loads of opportunities for...
Streamlining Legal Services with Customized Law Firm Mobile App
The legal industry is evolving rapidly, and custom law firm mobile apps are leading the charge. A custom law firm mobile app offers clients easy access to their lawyers, consolidate case information in one location, and provide notifications and chat support....
How to Grab 87% of the Consumers Looking for a PI Lawyer in Your Market
Recently PILMMA commissioned a study to better understand why Consumers hire the PI lawyers that they do. We wanted to get into the minds of today’s consumers to identify what they really think about PI lawyers, and what drives them to choose one PI firm over...
Here’s What You Need to Know about EEAT and Google’s Quality Rater Guidelines
Building a website with an effective SEO strategy is a complex business. Dozens of variables play into your search engine ranking. And, with Google’s constant refinements to their algorithm, these variables regularly shift in often unpredictable ways. This is where...
ChatGPT for Law Firms: The Power and the Pitfalls
First let’s start with the good news. ChatGPT and open AI have taken the world by storm since the sophisticated Artificial Intelligence platforms emerged 6 months ago. It’s the new hot topic everyone is talking about all over the internet. And with good reason; Many...
So, Tiktok Might Get Banned: Here’s How Social Media Collaborations Can Help Fill the Void
The Tiktok ban has the potential to devastate many law firms’ marketing strategies. Here's how you can avoid being one of those affected. I’m sure you’ve seen the headlines: Tiktok might be on its way out. Due to foreign espionage and privacy-related concerns, pending...
Can You Do it in 3 minutes or less? (Nail it, and You Will More than Double Your Firm’s Sign-Ups)
Lots of things in life are a mystery, like: How many licks does it take to get to the center of a Tootsie Roll lollipop? Why doesn’t Tarzan have a beard? Why are there 5 syllables in the word monosyllabic? Or even, Why do we fall in love with one person and not...
Embrace the Future: How Virtual Assistants Propel Law Firms to Success
In today's fast-paced world, staying competitive is essential for businesses of all kinds, and law firms are no exception. Being at the forefront of the legal industry the past 6 years, here at Legal Soft we’ve seen firsthand how virtual assistants (VAs) can be...