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Articles
7 Tips for Hiring a Marketing Director
"How do I hire a Marketing Director?" “How do I train them?” “What do I feed it?” Ok - I might not get the last question but it seems to fit with the myriad of questions I often receive around the topic. About 6 months ago, a frustrated lawyer called me from his...
Use Instagram Reels to Propel Your Law Firm’s Marketing Efforts to New Heights
In today’s rapidly evolving digital era, social media platforms have become essential marketing tools for businesses across various industries, including the legal field. Among these platforms, Instagram stands out for its dynamic and visually engaging content format:...
How Agile Digital Marketing is Revolutionizing Law Firm Advertising
In the legal sector, standing out in the digital marketplace requires a level of adaptability, speed, and strategic precision that is unprecedented. So, how are law firms setting themselves apart? Today, the world of law firm advertising is experiencing a...
Billboards Aren’t Dead!
I recently received an email from a marketer telling me that Billboards are “Dead,” and advocating that law firms stop using billboards in favor of other strategies. Although today’s digital marketing landscape gives law firm owners loads of opportunities for...
Streamlining Legal Services with Customized Law Firm Mobile App
The legal industry is evolving rapidly, and custom law firm mobile apps are leading the charge. A custom law firm mobile app offers clients easy access to their lawyers, consolidate case information in one location, and provide notifications and chat support....
How to Grab 87% of the Consumers Looking for a PI Lawyer in Your Market
Recently PILMMA commissioned a study to better understand why Consumers hire the PI lawyers that they do. We wanted to get into the minds of today’s consumers to identify what they really think about PI lawyers, and what drives them to choose one PI firm over...
Here’s What You Need to Know about EEAT and Google’s Quality Rater Guidelines
Building a website with an effective SEO strategy is a complex business. Dozens of variables play into your search engine ranking. And, with Google’s constant refinements to their algorithm, these variables regularly shift in often unpredictable ways. This is where...
ChatGPT for Law Firms: The Power and the Pitfalls
First let’s start with the good news. ChatGPT and open AI have taken the world by storm since the sophisticated Artificial Intelligence platforms emerged 6 months ago. It’s the new hot topic everyone is talking about all over the internet. And with good reason; Many...
