There’s plenty of marketing advice available for lawyers. Some of it is good, and some of it is not so good. So who can you trust? What’s good legal marketing advice? We talked in detail about law firm marketing – real life, real-world situations – with...
Reading Time: 8 minutes So you’re ready to market your law firm? You’re 100% prepared to increase your law firm’s brand awareness! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started. Well,...
Reading Time: 4 minutes The pay-per-click world seemed to implode a few weeks ago with the announcement that Google would be eliminating the Average Position metric in Google Ads. *Queue Panic* Average Position simply cannot go! Right? Right?? We discuss six important...
Reading Time: 4 minutes What Is Local SEO? Local SEO (Search Engine Optimization) is a way to target your customers at a local level at the exact time they are looking for a legal professional online. A lot of it crosses over with standard SEO, but some of it differs...
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