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Articles
Four Great Ways to Use Visual Content for Social Media Success
Defining Great Visual Content Visual content plays a crucial role in enhancing the impact of social media within your law firm's marketing strategy. It's essential to understand that most users on social platforms are primarily seeking information on DIY projects,...
Brand Videos Are Dead: Why Law Firms Need to Shift Their Focus On Video Marketing
We’re excited to welcome Jimbo as our host for our NEW monthly video training sessions - exclusively for PILMMA Mastermind Members! In the world of legal marketing, brand videos have long been considered a staple for law firms looking to promote their services and...
Don’t Put All Your Eggs in One Basket: Why Law Firms Need to Diversify Their Marketing Investments
TLDR: Diversifying your digital marketing investments is essential for your law firm’s success. Here’s why you shouldn’t put all your eggs in one basket but prioritize diversification. Check out the ROI from a 200+ firm case study! You’ve heard the saying, “Don’t put...
The Legal Marketing Misconception That’s Costing You Big Time
We all make reasonable assumptions in life and business. We draw on our life experiences and make assumptions accordingly. Sometimes our assumptions are spot on. Sometimes they are dead wrong. But there’s one assumption - or misconception - that is costing many law...
Secrets To Making Your Personal Injury Law Firm More Productive
Disgruntled clients, continuously calling your office, complaining about how long their case is taking, is a huge time and resource drain on your law firm. Clients calling every time they see a doctor or are prescribed a new medication is also a major time vampire for...
How to Develop & Expand Your Legal Referral Network Nationwide
For legal professionals, the establishment and expansion of a nationwide referral network are more than just strategies for growth; they are essential pillars for success in an increasingly competitive landscape. This guide explores targeted strategies and tools...
Leverage Digital Marketing That Shows Results
Today, the most successful law firms clearly understand that they must invest capital in technology to enhance their digital capabilities. But, often, law firms are scared to dive into investments because they simply don’t have the proof that it works for other law...
Tips For Finding And Keeping Top Employees In Your Law Firm
THE PROBLEM: We’re all aware that finding and keeping good attorneys and staff is a challenge. First, there’s typically not enough qualified candidates. Few have the degree of experience you’d like to see. If applicants have the experience you’d like, then they want...