The Neuroscience Behind Direct Mail Campaigns

Have You Tried PILMMA’s Swipe & Deploy + Program?

Take A Look At The Research Behind Direct Mail Campaigns:

One study found these results related to “the neuroscience behind the response-driving power of direct mail:

• That direct mail generates a motivation score that is 20 percent higher than digital media.
• Direct mail was found to require 21 percent less cognitive effort. That means your message is absorbed more quickly and effectively.
• Brand recall was 70 percent higher among participants who were exposed to direct mail ads rather than to digital ones” (CPC Neuroscience).

We understand as a busy attorney, it can be difficult to create and manage direct mail campaigns. So, we decided to launch a brand new program designed to make this process as easy as possible for you and your firm while still getting the benefits of a direct mailer campaign. 

Every month, for only $97 added to your PILMMA membership, we will send you 100% done-for-you direct mailers! These will include a newsletter, greeting cards, and online social media posts, customized with all of your firm information.

These files are print-ready, which means the only action item for your firm is to send them to your printer-of-choice.

To find out more and sign-up, visit us at PILMMA Swipe and Deploy +!