Reading Time: 3 minutesRunning a business is isolating and lonely. Charting unknown territories, solving unique problems, and facing uncertainties can feel deeply personal and overwhelming. Throw in a competitive industry such as legal marketing, and the pressure...
Reading Time: 4 minutesBy Consultwebs Brand Manager, Paige York Many Law Firms Make These Marketing Mistakes–But Yours Doesn’t Have To Consultwebs has been helping law firms grow since 1999–so we’ve seen the ebb and flow of legal marketing throughout the years...
Reading Time: 2 minutesEarly in my marketing career, I learned that people hire law firms based on emotions, not facts. Numerous studies support this concept, including research by Harvard Business School professor Gerald Zaltman, who found that 95% of our purchase...
Reading Time: 4 minutesOver the past several years, finding and retaining dependable office personnel grew into my firm’s biggest challenge. The hiring process became more protracted. Employees turned over more frequently, which really hurts in key roles like intake...
Reading Time: 4 minutesAs an advertising agency built for law firms, we act as financial advisors. A lot of our work is steering firms to get the most out of their marketing investment and lift the volume of qualified cases signed. As the new year approaches, we get...
Reading Time: 4 minutesWritten By Monica Tarantino “Do the right thing as marketers to build trust.” – Jon Dick, vice president of marketing, HubSpot In today’s competitive marketing landscape, businesses that form strong, effective partnerships with their vendors...
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