Reading Time: 3 minutesIf you’re investing or planning to invest in marketing — this post is for you. While it may not seem like it, investing in marketing is only half the battle. The other half? Tracking your marketing’s success. Tracking your marketing’s ROI will...
Reading Time: 3 minutesMy wife and I just got back from a 3-week trip to Europe. Our first, ever. Through the years, we’ve traveled all over the country hosting PILMMA events, but this trip was a personal bucket list topper, with stops in London, Dublin, Edinburgh,...
Reading Time: 3 minutes*PRO TIP: Instagram prides itself on its algorithm transparency and explainability. To stay up to date on the latest changes and important information from the app, be sure to follow Adam Mosseri (head of Instagram) at @mosseri on IG. In head of...
Reading Time: 4 minutesAI (artificial intelligence) is one of the shiny new objects. I support AI for all things including conversion, client care, attorney, paralegal productivity, etc. However, as with all shiny new objects sometimes we jump on board because...
Reading Time: 5 minutesThis month, we’re excited to bring you the key takeaways from one of our most recent PILMMA Management Roundtable discussions. Facilitated by Micki Love (President of CJ Advertising with over 20 years of law firm management experience), these...
Reading Time: 3 minutesIn July’s PILMMA Marketing Roundtable, Cassidy Lewis sat down with Marketing Director Mike Wells from GOLDLAW to discuss KPIs. Mike manages an amazing team of seven marketing professionals who generate leads through digital and traditional...
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