by PILMMA Admin | Mar 13, 2019 | News, Law Firm Marketing, Tip of the Week
If you want prospective clients to trust you and believe you, you must help them connect with you as a living, breathing human being. Humor is one of the most powerful ways to form a strong emotional bond with prospects. It is an essential tool in persuasive...
by Ken & Tiana Hardison | Jan 16, 2019 | News, Law Firm Management, Tip of the Week
Reading Time: 6 minutes ## Update 1/23/19 – We published a follow-up to this article. See Law Firm Systems: Busting The Objections At my Raleigh, NC law firm, my employees used to joke that I had a system for everything – even for going to the bathroom. Which...
by Ken & Tiana Hardison | Jan 2, 2019 | News, Law Firm Marketing, Tip of the Week
Reading Time: 7 minutes In November we shared a guest post from Filevine’s Ryan Anderson on what he thinks are the 5 Legal Marketing Trends for 2019. For my first article of 2019, I thought I would share some of my own thoughts about running a law practice in the...