Most lawyers have no idea that they should be creating a niche practice, much less how to make it happen. But this will get you way ahead of the curve and can begin reaping the benefits that law firms who have leveraged a niche market are enjoying now. Increased Revenue. Market Domination. Higher Value Cases.
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The broadcast is now starting. All attendees are in listen only mode. Well, hello everyone. This is Ken Hardison and welcome to another monthly Pyrmont webinar. And today we’re going to talk about something that I’ve never really delved into before and call it riches in niches. Um, here’s what I’m seeing. A lot of you’re probably 80% of our listeners probably are doing car accidents and that’s what they want to do.
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Uh, but in a zeal to try to acquire as many classes as possible. Okay. They try to serve the widest market possible is what I’m saying is I know that we’ve got mastermind members. I know we’ve got gold members and I let her some people in here that are not members, but you try to be everything to everybody. And, uh,
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that’s good and that’s bad, but it’s really as bad because, uh, then you’re really not standing yourself out. You’re not, you don’t have any uniqueness and you don’t feel that you can say in many stakes that you’re a specialist. You can be board certified. Of course. Yeah. You want to, I think with the growing competition and just all of access,
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I was on like a consult last week and one this week and all they wanted with car wrecks in a, and here’s the problem. And I see this in our mastermind and everywhere, the competition for these corporate cases, uh, or getting more and more costly. What I mean by that is the cost per case acquisition cost is going up dramatically. That’s what pay-per-click,
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that’s what TV, uh, S with everything. So there’s two ways to look at this. One thing is if you kind of, well, I am unique and I am niche. I’m doing nothing, but car Ricks, then maybe you need to sub ditch. And we’re going to talk about this today. Um, in ways you can do it and then maybe do one sub niche that didn’t really dominate your market.
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And that sub niche then made me go do another sub niche. But I think, and we’ve so half of the first I got 63 slides, the first 31 slides are going to be in general about niching the last 30. I’m going to show you something that we’ve actually done here at Pymble with a new program that we’ve been running about a year, that we’ve niched out and show you how successful it can be.
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Um, so that you can see that it can work, that this is all stuff, and this is not pie in the sky. This can come up with some theory. You know, I’m not all about the height. I like to give you the stuff that really works practical, real, proven, tested, uh, examples of where they get cases,
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the way to build your practice, the way to build your law firm. So like I said, I think this is a huge mistake. Either way you go, or if you try to be everything to everybody, or you just sat and it’s going to do corporate cases, and that’s it, I think both of them is a huge mistake, but here’s where I see a lot of lawyers.
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Some of them less, they will, you know, will be missing out on potential clients. And that’s true and not true. What I’m saying is they think that the theory is you go wide, you have a better chance to acquire more class. Um, and it’s kind of counter intuitive, but really you kind of don’t, uh, it’s like somebody doing pay-per-click.
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I see this all the time. And if you’re doing it, this is, this is going to be a free tip. That has probably nothing to do what we’re talking about today. But I see them doing PaperClick marketing and they’re actually making, when somebody puts on their ad clicks on their ad, it goes to their homepage, or just go to a general personal injury page,
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which is the kind of money you’re spending. But pay-per-click, that’s crazy. That’s a waste of money. You need to have a, I think you need to have a landing page specifically for that deal. If you’re advertising for car accidents, you need to have it landing page. If you’re advertising for slip and falls or nursing homes, you need to have a landing page,
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but at least in them to your party, your website, the section that covers that until you can get one done, because here’s the other reason you really want to do a landing page, you can do a B split testing and sequence. And this constantly do that to see where you just change one thing and have them both the same, but maybe change the headline or maybe change the color of the click here or whatever.
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And you can tell which one’s doing better. And then you can use that one and then change one thing on that and keep trying to get better, because what you’re trying to do is reduce your acquisition goals. And I’ve seen many, many lawyers, uh, not doing this. I see many, many marketing companies that are lazy and won’t do this for you unless you ask them because they get paid the same thing,
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right? They get their 20, 25%, 15%, whatever they’re charging of your ad spin or, or set fee the way. And that’s not in my opinion, fair to you, and it’s not fair to your pocket book. So I think it’s a huge mistake. So what is the definition of a niche and why is it important? And so Webster’s dictionary says that this thing segment of a market of sub category is a definition of a niche.
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So here’s just some examples of personal injury subcategories you could do. Everybody wants trucking cases, car or motorcycle, slipping ball, dog, med, mail, assault cases, premises, liability cases, bicycle cases, cruise ladders, uh, you could do boating access products, liability, airplane accidents, workplace accidents, inadequate security, nursing, home negligence, daycare,
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negatives, and listen. Uh, in my first book I wrote, I probably got 80 of these things, uh, uh, that I listed out the sub niches that you could get into, but the deal is, if you try to throw them all out at one time, uh, you got to fail. So you want to pick one. And in,
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in what I’m wanting to tell you in the next following 15, 25 minutes is how to take this one thing and I’d go back and look and see if I had a case that I did a real good old, or you, you feel like you look at your competition, uh, and get you a website provider, your SEO guy to go back and use Mars or something,
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or use some kind of software that they should have and see if any of your competition is really honing in on these top accidents, um, and try to become the dominant force, uh, and niche out in that, uh, don’t mean you still can’t do your car wreck cases and all that stuff, but you want to kind of stand yourself out as,
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um, you could even create another whole website. Like you could call it North Carolina dog bite attorney. I mean, the deal is you want to niche yourself out now, uh, you could add, you can sub categorize it by Andrew type by TBI traumatic brain injuries, birds, uh, I’ve seen lawyers advertise and AAJ that they do burn cases. Um,
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I thought one time about doing electrical injury cases because electrical injuries and electrocution cases, they’re, they’re very serious and it’s very prominent. And these cases, if you got that, you got the coverage, your humongous, uh, RSD, uh, shoulder cases, back surgeries, death cases, everybody wants death cases, of course, but I’m just saying,
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So I know you’re thinking of saying Candace, all sounds good, but why would I want to limit my market so much because here’s, what’s going to happen. You can get severe superior conversion rate. You’re going to be the big fish in a small pond. You’re going to stand yourself apart from your competition. And you’re going to dominate a category or a geographic area.
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And wait, it’s impossible when you’re too general. And here’s the other deal, the big deal it’s going to raise your authority and your credibility. And we know that people who are lawyers, they know like and trust, and if you got authority and credibility, they’re going to trust you. Um, so I think it’s a lot less expensive when you’ve got more targeted marketing,
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especially when nobody’s out there competing against you only cyber cases. Um, there is not going to be as many of these cases as they are correct. I agree, but, but the deal is, uh, there’s not as many car wreck cases they are, and there’s not as many, uh, poor lawyer because everybody, you, you got more lawyers going after them and less cases because of the cars being safer and different things.
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So I think this is a smart business, move on any lawyer’s part to try to do this. And I’m not saying to like everything, but this pick one deal that you think you’re good at, or that you have some good success at what would be where I would start, um, you know, go back and look at the last two or three years and look at some bigger fees you got and what kind of cases were you.
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Then you can, you can use that as part of your marketing that you’ve got proven success. Because like I say, when you try to be everything to everybody, you’re nothing to nobody. And so then what I, my position would be that once you cock on that niche and go to another niche, you know, and maybe have two or three niches,
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I’m not saying have 20 niches, but things that you want to do that you’re good at, and that can grow your practice. Okay. So here’s what I’m hearing. You know, I’m thinking probably some of you thinking, well, uh, I don’t know how to do this, or I don’t have time to do this. Uh, you know,
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it all sounds good can, but it’s easier said than done. And it is easier said than done and that’s in anything. So, so here’s the key to all this. You’ve got to announce yourself as the expert in your niche, because here’s the deal. Nobody else is going to do it for you, right? Your competitors are not going to do it for you and the people out there really don’t know how to do it for you.
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And so you’ve got to create the niche North yourself as the expert. So in the following slides, I’m going to show you exactly how to do that. So here’s, and you know, I’ve been a big proponent of this for years that when your niche, and this is by far the best way to get there to, as this is to write a book and,
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uh, own that niche. And, you know, you can hire a ghost writer, you can do it yourself, or, you know, you could always, uh, Washington’s one of our books. If we got them or, uh, or go to a Michael Dalon, uh, you can talk book. It’s just so many people out there that you can do this with also create a special section on your website,
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you know, or like I said earlier, create a smaller website just on that niche, you know, and have something that’s a, like if I was going to do dog bites, I might say, NCAA, lawyer.com, whatever you can find, uh, you know, and, uh, take it from there and, and have it very focused and,
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uh, targeted. Would you book sitting there and videos and things like that. And when people say dog bite lawyer, who he thinks will come up on Google, you’re going to come up because you are very specific and you’re going to have a lot of relevant, helpful information. You’re going to have a book. You’re going to have videos. You have FAQ.
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And they’re all going to be surrounding that niche, whatever, whether it be doll bites, where it’d be TBIs, whether it be railroad cases or airplane accidents, or whether it be swimming, pool accidents or daycare. I mean, right before I sold the farm, we really got heavy and take care of cases and nobody was doing it. And so,
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you know, I’ve seen lawyers do nursing home cases and create a whole different websites for them. Uh, so it does work. And I’m going to show you another way without, I’ve seen it work with motorcycle cases in just a minute. And then of course you always, if you got your book, you can get invited to speak at clubs or groups that fit into your niche.
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Uh, like if it was motorcycle injuries, so you could talk the hog groups, Harley Davidson, uh, uh, they have meetings, it was cruise ship injuries. Maybe won’t talk to the travel agents agents and give stuff out to them to give to people that look cruises, uh, TBI. I see lawyers, uh, we had one member that actually hired a,
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uh, a, uh, uh, a doctor and they co wrote a book about brain injuries, uh, traumatic brain injuries and, uh, and created a site and, and marketed and got tremendous results out of it. Um, you just got to be thinking outside the box of how you can do this. You know, I think we, the big deal is you got to go to where your niche hangs out and advertise on media that they watch or listen to.
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Um, and the best way to do that too. Another thing is to think about this, uh, or talked about the creating videos and FAQ. You can speak to the lawyer’s group. I know this lawyer in North Carolina, and he was big in truck and access, and he got all of his cases by speaking at the annual, or they had a specific,
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or some trucking accidents. He goes, speak on certain aspects of how to handle these cases. And he got referrals from other lawyers, and of course they were big enough. He could pay paper for all fees, um, you know, um, because he set himself up as the authority. And you think if you’ve written a book for the consumer,
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and then you’re speaking to other lawyers, then you ought to expert. I mean, you anointed yourself as the expert and in this niche, whatever that niche might be, create a newsletter for your niche, um, or for people who service your niche. Um, back when I was doing social security, 15 years ago, I created a newsletter just for doctors that I knew had handled a lot of people with disabilities,
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like, um, rheumatologists, uh, pain clinic doctors, you know, uh, you could go after, uh, it depends on one is, I mean, if you were doing one for dog bite cases, send it out to all the animal control people when all the, you know, dog catchers and all the shelters and things like that. I mean,
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you just gotta think outside of the box and think about people that, uh, it’s going to be in contact with your niche, but whatever type of case it is. And I would also, when you set up this website, I’ve created a drip campaign specific to your niche with people, download your book, article or video so that you can feed them more information and educate them on whatever type of,
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uh, case it is. Uh, whether it be adult buy a bicycle case, a motorcycle case, a nursing home case, uh, so that you still, this is like you, you keep annointing yourself and building that trust and confidence because you keep giving them more and more information, you know, and it goes down to my old deal about educational base marketing.
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The more you tell, the more you sell without really selling. So I think the big deal is you’ve got to think strategically, you know, where do these people go before, during or after the events or deal that happened that caused them that they’re Andrew disability, uh, because that’s where you want to be marketing to these people who, uh, that they see or,
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or, or places they go Before. Here’s some example, a doll back cases, animal control officers, TBS, and there was a psychologist. Um, but listen, I ain’t all, all the different ways you could do this, this, this webinar today is really to try to get you to start thinking about it because it is so tough out there right now.
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Uh, the competition is fierce. And so what we’re trying to do is help you figure out a way to get more cases and get more great, good cases. Cause I’d rather have 10 really good cases than a hundred dinky cases. And we’ll make this as much money as spent. It’s been probably 30% of the time working on them. And it won’t be a hell of a lot happier clients.
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And I don’t need as much staff. It’s just good economics. So the key is you gotta create a strategic plan to capture your niche and your market. So I wanted, if it sounds like it’s too much, we’ve got something here. And so this is what I’ve told you. This is why I think it’s important. And this is why we came up with this new deal.
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It’s not new, but we’ve tested it. And I’m rolling it out to everybody now, a niche marketing plan and system for union law firm, it’s motorcycle Andrew cases. Um, so I’ve taken everything that I just told you. I’m going to sit in here and show you, uh, how we did this and how we, how it’s been successful over the last year.
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Uh, and the way we’ve done it. We’ve made it very exclusive for one law firm per market. And we call it the motor motorcycle injury maximizer program. And it’s a three prong program. And what I mean by that is we created a national Academy of motorcycle injury lawyers, and we have one lawyer from each TV market. And, uh, it’s the only way you’re not going to be any competition.
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So you got to own that niche. You’re going to be the only lawyer in your market. That’s a member of the national Academy on motorcycle injury lawyers. And like I said, it’s one per TV market. So right now we’ve always sold 26 markets. Uh, and this is a great thing about it, cause I know some of you saying well,
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but I don’t ride motorcycles well out of those 26 lawyers that are in this probably 20 of them do not drive ride, drive motorcycles, uh, Rue Scott right here from, uh, Idaho gentlemen, right here in the middle of all these letters. He does not drive ride motorcycles, but he’s taken his pictures with people with motorcycles and his friends. Uh,
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Tony Edwards here at Oklahoma, great picture, and these guys are killing it on getting actual cases, uh, with this program. So we have monthly mastermind sessions where we, we, uh, virtually would go to meetings and everybody shares what’s working and what’s not working. And then we have by annual mastermind, actual real events. We just had one up in Milwaukee at the Harley Davidson,
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uh, uh, headquarters. And we were there and they had a motorcycle with also had a, uh, they also have the, uh, museum there. And so, uh, as you can see here, not everybody was there, but, uh, we recorded everything and we put it in a ball and we record all of our mastermind meetings and we put those in a box.
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And here’s the great thing about this. We have to genius marketing, uh, Patrick Anderson and Gina ramus. And both of these gentlemen are working full time on this program and they did a lot. They help you create a book that you can use and then, uh, it’s already edited make it your book. Uh, and when we got the rider VIP cards,
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but they have a whole done for you thing. Uh, and it’s just so much, I can’t get all into it. I will go over some of it, but it was like the customized pocket, legal guide book, whatever, uh, what lockers must know about insurance claims, settlements and verdicts. Uh, we actually given away a motorcycle through a national Academy,
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and this has helped this grab. There are niches names and mailing address. And then once we get that, what do we do? We start sending them newsletters and we do a done for you a newsletter every month. And you can sit in that digitally or you can send it out paper. It doesn’t matter. Uh, this is, this is one of them that we did.
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Uh, this is Tony Edwards up in, uh, Oklahoma. Uh, and this is Shuman out of the Chicago. Um, but it’s done for you. You get it like two or three weeks before the next month. Uh, we’ve done a lot of custom videos. Every time people come to our biannual events, we, we bring a videographer and we’ll shoot some videos.
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Um, we’ve done the cards. Now, you buy them yourself, but we would give you the ideal Justin level here in Myrtle beach, where I’m at. Uh, uh, there he is again down and we did a bit down in the Fort Lauderdale and then at the alligator alley holiday, it’s the biggest Harley Davidson dealership in the United States. Uh,
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and I believe it after going there, but we also show you how to connect with bike shops and dealerships in your market. You remember, I told you, you got to go where your niche goes and people they contact. And so we’ve created this whole system where we show you how to get in with these motorcycle shops and how to get in there and speak to their deals and put out materials and speak to their customers.
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And it’s really just, it blows my mind how well it’s worked. And it’s got a lot to do with, is that we’re not just relying on the lawyers to go out and do it because they’re busy. And I understand that, but, but Gino and, and Patrick, uh, are doing like so much work in this. They’re helping them put together things for the events.
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I mean, Geno’s actually been out to events with some of the lawyers. Patrick’s been to different places. They want this thing to work and they’re going to make it work. If you halfway wanted to work. Uh, Jason Melton out of Florida, uh, this is Gino and I don’t see Patrick, but this is mr. Melton. And, uh,
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it just really, really come up. They come up with so many ideas about event marketing strategies, where they’ve, they’ve got people where to Holly dealerships bringing out in the motorcycles as a favor to one, this is the one that we’re giving away at the end of this month. Uh, next, next year, we’re giving away another one. Think you see right there,
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they got an animal founding member because through the end of this month, if you join, you’ll be a founding member after that. You just be a member, which is not a bad thing, but I think it just gives you more prestige when you want to know about founding members. Uh, and then we also got a program where we actually, before a case until you,
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we have gone out and hired two of the best, uh, pay-per-click people that I know of, uh, far as, uh, getting these motorcycle cases. And, uh, we’re paying them, uh, from the fees that we get, the monthly membership fees we get and this program, and we’re actually getting cases and we’re we, them to the lawyers,
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uh, in these markets and they’re signed cases, they’re already got retainers and everything. So the work’s done for you. You just, uh, the contracts turnover, you call them up, talk to them and it’s a done deal. Uh, and then I also started up, uh, the backer Andrew law firm. And, uh, everybody is off counsel to that,
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so that we can send you these cases. We get off our website and then we do charge a 25% referral fee. So all this that was done for you, the marketing, the newsletter, the book, the drip campaigns, they created a drip campaigns. They got what safety. Um, we got it. We’ve got a good relationship with the guardian,
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uh, road guardians and the Bates, which are two national organizations that really deal with motorcycle, riders and safety. And we’re, we’re putting on a bench at Harley dealerships and trainings for roadside assistance. And, and, uh, two talks about how about insurance, about how to get under insurance and things like that. And so doing all this, educating the public,
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the bikers, and they also, Patrick went out and bought we’re all we’re members. The lack of within a 30 mile radius, every person in that market that owns a motorcycle said, if we can start our lawyers and start sending them, uh, newsletters and different things. So it costs them 50 to 2000, depending on the market. Uh, and it’s no longterm contracts.
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Uh, like I said, there’s 210 TV markets. Uh, there’s probably a hundred markets. Well, I would say it would be justifiable for this program. So we only got a quarter over a quarter of them covered, but we still have some good ones. I will tell you Florida. It’s just about taking that up. I think we have a Jacksonville and maybe Tallahassee markets,
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but think everything else has taken in Florida, maybe Miami might be, but, uh, the deal is, uh, if you’re interested in this, you can email me.<inaudible> a.org and see what the cost is. And I’ll get somebody to get up with you and give you the of calls. Like I said, there’s no longterm contracts. He only need 30 days notice because,
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uh, as with anything I do, if you don’t see value in its fuel, they can get in 10 times your money. I don’t, I don’t want your money. Mmm. I think any vendor or anybody selling anything, they will stand behind it. And, and in, you know, say if this is not a good fit, if you,
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and you know, I don’t want, I don’t want your money. So yeah. You’re getting them a wall. You get become a part of the national Academy, entry lawyers, a lot of done for you to newsletter, to book the drip campaigns, uh, the events, the training, uh, and Patrick, are, you still have access to get on here.
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Talk about the other things that I probably missed Patrick is on here, but I don’t know if he has access to talk. Mmm. But we refer cases to you. Uh, and we have this mastermind meetings and we record, and then we have<inaudible>, uh, in person meetings as part of the whole deal. So, Okay. Yeah. Uh,
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here’s Chris Claus. He’s in Pensacola. Okay. Uh, and he says, as a partner, they gave you the direction you needed as well. It’s really tight game plan and strategy to access our market. The mastermind group is available. And our first year we were already seeing a return on investment. Uh, you can’t beat David Schumann with Mark Schuman.
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Associates Says you can’t beat these resources. I blown away by that volume information, the member share what they’ve tried, what works, what failed or approaches information is invaluable. There’s not enough money to buy that kind of information. It would take you at least 10 years from now and what we did in one day. Mmm. And here’s Mark Pietro. Birmingham<inaudible> was in it at the beginning.
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And he says, these marketing, uh, are genius. Uh, he’s talking about Patrick and, uh, uh, Gino, not me. And the support is so much more than expected. They’ll get on the phone with you every week. They’re there to help with Anything you need. This is not a, here’s some information, go do it yourself.
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We’re actually they’re hand in hand on a weekly basis helping you do this. So, you know, like I get, like I said, again, we got 26 markets, take it. And we still got some other markets that are available. And, uh, so now I want to open it up for questions about niche marketing or about this motorcycle program.
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Okay. It does not matter. We got any questions, Eric. Okay.<inaudible> Hello? Okay. Hey folks, we’ve taken you off mute. If anyone has a question you can speak right up. Otherwise you may submit your question through the chat or questions, windows on your browser. Does anyone have a question for Ken? Hi, Ken, this is Libby groms.
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I’m new to the group. I, um, do have a question about the, if you’re developing a niche and you’re, you’re suggesting a separate website that incorporates the name of that niche, like, And just, just barely. Okay. Okay. Hold On. Can you hear me now? Yes. Okay. Sorry. Um, in, in regards to setting up a separate website for niche practice area,
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um, is there any, um, suggestions you have about that affects competition with your firm’s website? Um, you know, just walk me through that. I’m new to this process with SEO. Well, I mean, well, what you’re asking, can it cannibalize your other deal? And the deal is, I say maybe a little bit, but the gain that you would get out of it,
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uh, will be so much greater than what your losses will be. That, uh, it’s a no brainer. It’s like, let me just put it to this way. I’ve known lawyers who were spinning the number one spender in a TV market on our commercials. You go out and start a hold of the law firm and run commercials, compete with themselves because when they had a different angle on it,
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they had a different, uh, because they, they got all, they were going to get off of. There they’re one firms, and then they were going in there and they were going at another angle when they actually were competing against themselves. So you see that sometimes, but as far as the websites, it just costs more. But the deal is I would not have an extensive website.
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I don’t think he had to have something like you do your, your, your big, big wall from website. I think you just have more of like a, like I said, you know, just really in depth information on that one subject area and that school to be like, what you want it to, what you want it to be is the trusted resource in that geographic area for that niche.
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Anybody that’s got any questions, if you can make it a trusted resource. That’s another thing we’re doing that I even tell you about with, like, with this motorcycle deal, we’re creating a whole nother website on top of our national Academy and motorcycle and jewelers and my blocker, Andrew law, we’re creating another one. Uh, we haven’t got a name,
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but we talked with the guys, uh, that’s going to be a, and our whole goal for the whole website is for, to be a trusted resource for motorcycles. And that not be for safety. It be issues of insurance, injuries, whatever, but we want it to be, to go to website in United States alone for Mo motorcycles. If they got,
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they need information, I won’t be able to go there and get it. And that’s the way you want to do this sub niche or whatever it might be as you disappoint you. And it might not have to be over 20 or 30 pages total. You know what I’m saying? I mean, it might not have to be able to 10 pages. I don’t know,
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but the deal is, if everything in there is relevant and, and answers people’s questions, it’s gonna, it’s gonna, it’s going to skyrocket. It’s got to, but if you’re doing everything else, right. Maybe people putting in the right back links and you know, it’s got to inner code in it, right. I mean, you still got to have somebody in that’s what they’re doing,
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setting up websites, but I’ll just take that as an assumption. Yes. Ma’am anybody else? Yes, sir. I didn’t do one or two comments, one on your motorcycle. We’re wanting to be founding members, but we have not been as active as many others. However, I can tell you in the last six weeks, we have gotten two cases just from potential clients,
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commenting on the fact, uh, about the information from Nick that was on our website. And they actively chose us over another firm who was one of the billboard motorcycle advertisers, if you will. So, um, we’re seeing the proof of what you’re doing there, even though we have not been as active as we should have be, although we will become now more active,
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uh, with respect to the niche marketing we’ve done exactly that we’ve taken all our VC money out of motor vehicles. Uh, we’ve switched it over to our products and medical malpractice in the last nine months. Our medical malpractice inquiries have doubled, um, just by focusing on certain niches within medical malpractice and certain niches within the products liability, including mass torch.
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Uh, so it is absolutely working for us and we’re spending much less. Thank you. That makes me feel better. I know the motorcycle is, but I hadn’t. I remember you telling me that too really, that you had really, it was just crazy how much better you were doing. Yeah. Thank you, Ted. If anybody else got any questions,
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Can we get a question from, from one listener and they ask, how do they go about checking about a certain market is available. Just email me and I’ll get it. I’ll get it to them. You know, I don’t know most of them they’re taking, you can actually, yeah, that’s the best way. There’s another way. But we might not have that website up to date.
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I don’t want to say that. So yes, I had a question for you. So, um, I do motor vehicle stuff and kind of a focus on trucking cases. But to my knowledge, there’s no kind of trucking affinity groups or, you know, people that are truck injury victims that can happen to anybody. So, um, so how would you,
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uh, go about, uh, kind of, you know, reaching that market other than just kind of standard, you know, website and pay-per-click, um, you know, and that sort of thing. If I want to increase my trucking cases, That market so competitive, um, you know, you could, uh, ever thought about, uh,
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creating a website of victims of truckers accidents, uh, assistance, something like that. I’m thinking out loud, I’m not, I’m not, this is harder. You give me the hardest question I’ve had this year. Sorry. No, but that’s not. I like it though, but the deal is it’s, that is the most competitive. Uh, everybody wants those cases and everybody thinks they can do them and they can’t.
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But, but the deal is, they are the best cases because they always got at least three quarter million dollars worth of insurance. If it’s a commercial carry, right. It might be more now, but you know, you always got at least a record, if not a million. And then there’s usually, and there’s usually the Andrews are better. I mean,
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or worse, better, better for an injury lawyer, worse for the victims. But the deal is, I mean, they are the two take grub cases that you won’t know and motorcycle cases are to accept a lot of times there’s not enough insurance. And that’s one of the things that we’re doing with Namel is trying to get, educate everybody, Hey,
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go get your under insured. And I did it up in Raleigh 15 years ago, and we would get cases where people went and got more in, are insured and got an accident, come back army. Cause I told him to get more insurance, you know, and they went and did it. I mean, I’d go talk to the groups. They get I’m digressing,
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get Mack to you. You’re trucking cases. Uh, they are the hardest about for, uh, you know, um, I’ve been doing it for 20 years. I’ve done some of the more complicated ones, you know, did one, my time crash involving three semis on the turnpike. I’ve done, you know, I’m got you ever, Do you ever speak at any events about how to the certain aspects of handling trucking cases to lawyers?
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Um, no. I may start doing that. That’s a good idea. I’m telling you that guy that I knew he made, that’s all he did. I mean, he didn’t do any other market. Cause he, he thought marketing was bad and I said, hell, you are marketing. He said, what you mean? I said, every time you get there,
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speaking Academy, you to damn marketing. I said, don’t you get Casey? He said, yeah, he said, but I tell them they could call me and just ask to be said, but I said, yeah, but they ended up at you. Tell them everything they say about it’s just too complicated. You go ahead and handle it and pay me,
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you know, by 40, 50%, whatever, whatever the deal is, you know, a third or whatever it is. But that, that is a, if you hadn’t tried that and you’ve got all that, you’ve been doing it for 20 years and you’ve got some good results. Right. I would be doing that to, uh, to my,
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uh, what state are you in? Kansas and Missouri. Missouri st. Louis. Yeah. Kansas city area. So I be trying to talk to that or either I would even, I would even think about, uh, maybe even doing some seminars myself and, uh, and uh, at a hotel in charge lawyer’s like $47 or something or do it online and get it approved for CLE and let them do it with,
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you know, trucking accidents during their lunch period or something. If you do it for free, they don’t think it’s not worth it. They, you have to charge something, but, or get it approved by the Academy or to whatever the deal is there in your state. If it’s association adjustments or academies, whatever it is, and maybe do a deal,
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you know, every three months of a different aspect of handling a trucking case. I mean, we’ve got something going on here. Now, these guys in the Chris smelly, I’m actually speaking to his event tomorrow in Myrtle beach. He does a bit about every two years. He brings them lawyers and half of it, some marketing, half of it song how to handle trucking cases.
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I was just looking at the deal. By fact, I got it right here in front of me. And he’s got me tomorrow morning doing some stuff on marketing, but people he’s lawyers how to use discovery, Turner, separate trucking case into a multimillion dollar case. Why getting the truck or cell phone is the key to punitive damages? Uh, uh,
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what else he thought about? So, I mean, he sat here, uh, he’s got two great things on crooked, but he’s got all these lawyers and they’re paying him money to come to his two day event, which I like Chris. They’re good lawyers and they get good results. So I’ll be, I would have no problem sending him a trucking case if I had something that had happened up in Pennsylvania.
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Uh, but this is the way he, it’s just part of his marketing strategy to get trucking cases. So he’s probably not going to let me say that, but let me, that’s why he does, he doesn’t do this because he loses money on it. Every time he don’t do it to make money. He does it to get lawyers, to refer him cases without having to go out and ask them per se.
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So, you know, there’s a, there’s a, I think that’s your best Avenue because the other part, the other, you know, Thank you so much. Yes, sir. Ken, can I give, uh, some comments on tracking cases has to do with, you can use the same, uh, strategy for other niche markets too. So a few years back,
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a Walmart truck hit Tracy Morgan and it was a big national thing in the news. And so we had our clients go ahead and comment on that case of how they would handle it, or what are the issues that would be coming up, you know, from their perspective handling, uh, you know, truck accident cases. And then, uh, they,
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um, reached out to some local journalists and we got the, uh, little gold TB to come out and do an interview about him. Uh, and then we were able to follow that case along as it progressed. So, um, uh, you can do the same thing, like, uh, up in New Hampshire, that truck hit, uh,
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like, uh, you know, several motorcyclists and killed seven of them. So the same thing, just, uh, you know, get, get a book, get some videos on the videos, explain some of the things about the case that you think are interesting that most people don’t know. And then, uh, you can get that out to a TV,
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journalists, newspaper. We had, um, one newspaper ask us to write article every week in their newspaper and then magazines would interview us and, uh, talk about those cases. So, uh, maybe a big local case, but if you can follow up a national one, then that, that really gives you some additional credibility as well. That’s a great idea.
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Thank you. And that, that is a Patrick Anderson who’s in here, who is the head? Got it jumped up with all this stuff, know how to get motorcycle cases too. That was one of the things we did. We did, he did that. He did it with a gun, one of our members, they, half of them get press.
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They get motorcycle cases to give him credibility if I remember correctly. And, and he did that because he was a member of our program. So I mean Patrick’s, and, and, and, uh, Gina, they are passionate about helping these lawyers and they’ll do anything. They’ll come up with different ideas. I only cover probably 65% of what they do to help our members get these motorcycle cases.
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47:06
Hey, really appreciate it. Thank you so much. Yes, sir. Yes, sir. Any other questions, Ken, if I could just comment on two things on the trucking to emphasize when you’re out there talking to groups, if you’re doing the trucking cases, looking to get the referred to you, one, I would emphasize the complexity that often is unknown,
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uh, in the, in the trucking regulations and two, they become expensive to take to verdict. They’re like a medical malpractice case. The commercial, the commercial adjusters on these cases are tough and they’ll take these cases right to the steps. Um, we just had a successful trucking case and we spent just under a quarter million hours inexpensive getting it to verdict.
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So I think when some attorneys here that that may not be experienced in the area, they’re more likely to say, Hey, I have a case in, would you like to talk about it? So it’s two things. I’d point out as I’m going around talking, but that’s, that’s great. Yeah, you’re exactly right. That’s a great insight. I appreciate it.
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Alright. Any more questions? Well, listen, thank all of you and, uh, Right Until next time. This is Ken Hardison, dedicated your success. Take care. Thank you. Thank you. Thank you.
