Crack the Code: Boost Your Law Firm’s Visibility with SEO Tactics with Kyle Sheldon

by | Nov 15, 2024 | Law Firm Marketing

Episode 253:

Welcome to episode 253 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kyle Sheldon, co-founder De Facto Digital Consulting.
Kyle is a 10-year veteran in the legal marketing field. He co-founded De Facto Digital Consulting with John Schroeder with the objective of bringing transparency and accountability to the industry.
What you’ll learn about in this episode:
  1. Why Accountability is Key in Digital Marketing
    • Firms often feel lost when evaluating their marketing performance, relying heavily on reports from vendors.
    • A third-party audit can cut through the confusion and provide a clear picture of what’s really working.
  2. How PPC and SEO Need Hands-On Attention
    • PPC campaigns can easily drain budgets if not actively managed, especially with irrelevant keyword targeting.
    • SEO takes time, especially in competitive markets, and requires a well-executed, keyword-focused strategy to see results.
  3. Why All Marketing Vendors Are Not Created Equal
    • It’s tough to know if your marketing agency is delivering real results or just fluffing up reports.
    • Accountability measures ensure your marketing dollars are driving real progress, not just numbers on a page.
  4. How Lead Conversion Starts with Solid Intake
    • Poor intake practices, like failing to follow up on inquiries, can leave potential clients (and profits) on the table.
    • A well-trained, proactive intake team is essential to turn leads into actual clients, maximizing your marketing investment.
  5. Ways Full-Funnel Visibility Drives Success
    • To capture the most leads, firms need to be visible across multiple channels—SEO, PPC, local ads, and organic search.
    • A comprehensive, multi-channel approach gives firms the edge in today’s competitive digital landscape.
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