Episode 227:
Brooke discovered her passion for helping entrepreneurial lawyers build their firms by working with her father. After getting her MBA in Corporate Finance and Investments at TCU and a quick stint at a hedge fund, Brooke found herself helping her family establish a new firm, which hit the 7-figure mark within 18 months. Soon thereafter, she started talking to other lawyers who asked, “Can you do for us what you do for your family?”.
That was when she realized that most attorneys aren’t running their firms by the numbers. They are making decisions based on their gut and that causes a lot of anxiety – not to mention a loss of profitability. With that insight, Brooke started Cathcap, a fractional CFO company designed to maximize law firm profitability.
Over the past decade, Brooke and her team have helped hundreds of firms make data driven decisions to drive faster growth and more predictability in their businesses. As a CFO, Brooke looks at every part of a firm that touches the money – and that’s the whole firm. This eventually led her to become an EOS® Implementer. Through EOS, Brooke helps firms get clarity on their vision, discipline and accountability to increase traction, and a healthy functional leadership team.
Brooke weaves the technical knowledge of her MBA with her real-world experience to create entertaining speeches that have been heard around the world for groups such as Entrepreneur’s Organization, Bar Associations, and at conferences like PILMMA, 360 Advocacy, and the Louisiana Association of Justice. She has written numerous books, including her international best-selling series From Panic to Profit and her latest, Exit On Top. Brooke has been featured in Forbes, CNBC, US News and World Report and has a monthly financial column in Attorney at Work. She is a frequently requested podcast guest.