Episode 216:
Welcome to episode 216 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Frankie Fihn, a digital marketer with a strong background in SEO. With 16 years of experience, Fihn has developed a deep understanding of retargeting and its benefits. He emphasizes the importance of using multiple creatives and variations in retargeting ads to avoid overwhelming potential customers and make them feel like they are learning about the firm organically. Fihn’s perspective is shaped by his successful experience in digital marketing, where he strategically retargeted ads across different platforms and showcased the best testimonials and information videos to increase conversion rates.
What you’ll learn about in this episode:
Importance of Brand Repetition in Law Firm Advertising:
- Brand repetition is crucial for capturing potential clients’ attention.
- Bold marketing efforts, including retargeting, are key to success.
What is Retargeting and How it Works:
- Retargeting targets individuals who have previously engaged with a website.
- It uses tracking codes to show personalized ads based on browsing habits.
Implementing Effective Retargeting Strategies:
- Use a variety of creatives and testimonials across different platforms.
- Ensures potential clients see different aspects of the firm, building familiarity and trust.
Benefits of Retargeting for Law Firms:
- Targets individuals already interested in the firm’s services, making it cost-effective.
- Increases brand authority and credibility, leading to higher conversion rates.
Challenges and Considerations in Retargeting:
- Avoid repetitive ads to prevent potential clients from feeling stalked.
- Navigate platform restrictions and seek expert advice for successful campaigns.
Resources:
Business Facebook:
Facebook.com/frankie.fihn/X/Twitter Handle:
@frankiefihnLinkedIn Profile:
LinkedIn.com/in/frankfihn
Facebook.com/frankie.fihn/X/Twitter Handle:
@frankiefihnLinkedIn Profile:
LinkedIn.com/in/frankfihn
Additional Resources:
You might also like: The A to Z Blueprint for a Killer Law Firm Newsletter, with Ken Hardison
