Welcome to episode 249 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jeff Hampton, Owner of YouTube RainMakers.
Jeff Hampton is a seasoned entrepreneur and legal professional with a distinguished career spanning over two decades. With a background as both a prosecutor and litigator, Jeff has handled more than 100 jury trials, garnering extensive experience in the courtroom.
As the founder of two successful law firms, Jeff has demonstrated a unique talent for scaling service-based businesses. He established Fulgham Hampton Criminal Defense Attorneys and STR Law Guys, each specializing in distinct areas—criminal defense and asset protection for real estate investors, respectively. Under Jeff’s leadership, these ventures have flourished into multi-seven figure enterprises.
A trailblazer in digital marketing for legal services, Jeff has leveraged the power of YouTube to amplify his personal brand and drive substantial revenue growth. His main channel, Hampton Law, boasts over 250,000 subscribers and has been instrumental in generating millions of dollars in additional sales and revenue. Furthermore, Jeff’s innovative strategies extend to smaller, niche-focused channels, such as those serving STR Law Guys, which despite having fewer than 4,000 subscribers, contribute an impressive $30,000 to $50,000 per month in revenue to his nationwide asset protection law firm.
Recognizing the transformative potential of YouTube for service-based businesses, Jeff now shares his expertise through law firm growth coaching and his comprehensive YouTube Rainmakers program. This initiative aims to empower entrepreneurs and professionals in scaling their personal brands and business revenues through effective YouTube strategies.
What you’ll learn about in this episode:
1. Consistency and Planning:
– Batch produce content to stay ahead and avoid running out of ideas.
– Script out videos in advance to maintain a steady flow of content.
2. Strategic Content Creation:
– Focus on creating engaging titles and thumbnails to capture viewer interest.
– Integrate case law into content with intriguing titles based on interesting case facts.
3. Efficiency in Video Production:
– Repurpose longer videos into YouTube Shorts to drive traffic to main content.
– Utilize a team for tasks like creating titles and thumbnails to streamline production.
4. Patience and Persistence:
– Success on YouTube takes time to build authority and followers.
– Optimize content for SEO to attract viewers and potential clients over time.
5. Overcoming Camera Shyness:
– Start with shorter videos or YouTube Shorts to build confidence on camera.
– Analyze viewer engagement to identify successful content for longer videos.
Resources:
LinkedIn:
Additional Resources:
